ARCS
Teaching college courses in a small department, I get to know all the students pursuing our Digital Media Arts degree. Additionally, the students get to know all four of our full-time faculty, including me. Students constantly complain to me that the other professors do not use Blackboard. They explain how easy it is to follow their schedule, access slides and video lessons, and to keep up with their grades. Why are the other professors not using it?
They are not using Blackboard because they do not have to. I have tried to teach them how to use it and explain that students want to use it. I held a workshop and no one showed up. One of them said he had no time for it. Another one told me he was retiring in 2 years; why would he start using it now? The other one just blew me off.
Using Keller's ARCS model described by Driscoll (2005), I could plan my attack for getting the other professors involved. Keller's model focused on attention, relevance, confidence, and satisfaction.
Attention
To get the other professors' attention, I could talk about all the time I have been spending with my family due to time saved at the office. All of our faculty meeting start off with everyone talking about the semester taking up all of their personal time. They have to grade and work on their lesson plans at home, because they cannot finish it all during their office hours. Talking about free time always gets their attention. A typical question I get asked at any staff or faculty meeting is, "How do you have time for that?" I work work smart, not hard. I use educational technology: Blackboard. Attention grabbed.
Relevance
The relevance to the other faculty is that they want free time too. They know what it is like to enjoy off time, and learning Blackboard can help.
Confidence
I would show them how easy the software is to use, by showing them how I create tests, perform my grading, and link other online resources. I would have them set up one of their classes using Blackboard to see how easy it is.
Satisfaction
After setting up the class and inputting a small amount of data, I would show the professors grade reports and summaries that usually take hours and a calculator to perform without Blackboard. Here they would start seeing the benefits of Blackboard and satisfy their yearning for more free time.
Resource
Driscoll, M. P. (2005) Psychology of learning for instruction (3rd ed.). Boston, MA: Pearson Education, Inc.